No theory, no buzzwords. We only discuss what is working right now in paid ads, content and social media for small and medium businesses in Ethiopia.
A practical checklist for Ethiopian business owners hiring a digital marketing agency: the questions to ask, what it should cost, the red flags that mean walk away, and when hiring an agency is the wrong move entirely.
What Ethiopian businesses actually pay for digital marketing, what sits inside each price tier, why the ad spend and the fee are different money, and how to compare two proposals fairly.
Read itThe difference is not which platform is better, it is whether people are already searching for what you sell. A decision guide by business type, with budget splits and what to run first.
Read itWhat Ethiopian businesses actually pay for Facebook and Instagram ads, what drives the price up or down, the minimum budget worth starting with, and the five levers that lower your cost per lead.
Read itWhat digital marketing actually involves for a business in Ethiopia: where your customers are, which channels do what, what a realistic first 90 days looks like, and how to tell whether any of it is working.
Read itMost SME owners have no benchmark, so any number their agency reports sounds fine. Here is what we see across live accounts, and what to do when yours is higher.
Read itSeven questions that separate an agency that will grow your business from one that will send you a nice-looking monthly report.
Read itFollowers are not the product. A short fix list for restaurants and cafes in Addis that post every day and still have quiet Tuesdays.
Read itWhat is working right now for Ethiopian SMEs in ads, content and social. Short, specific, no fluff. Unsubscribe any time.
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