B2B
LinkedIn Ads
Lead Generation Sprint
Conversion Rate Optimization
Hahu Jobs — Digital Marketing Case Study
16.3x
ROAS
2025-Ongoing
Client Since
Meet Hahu Jobs
Ran a focused lead generation sprint for Hahu Jobs on LinkedIn to reach employers and job seekers directly, then optimized the signup flow to convert more of that traffic on both sides of the marketplace.
The Strategy
Here's how we approached Hahu Jobs's campaign.
01 — LinkedIn Ads
Reached employers and job seekers directly on the platform where they're already looking.
02 — Lead Generation Sprint
Ran a focused sprint to accelerate signups on both sides of the marketplace.
03 — Conversion Rate Optimization
Tightened the signup flow so more of that traffic actually converted.
The Results
16.3x
ROAS
Sales
Leads
Reach
Cost
Time
“We needed both employers and job seekers to grow at the same time, and Awaj's campaigns delivered on both sides without us having to manage a thing.”
Kaleab M. | Co-founder & CEO
Beyond the Numbers
Hahu Jobs now has a marketplace that grows itself — both employers and job seekers arrive through a system built to keep working long after the campaign ends.
What We Delivered
Could We Do the Same for Your Business?
Every business has a different challenge. Let's talk about yours and see where digital marketing can create measurable growth.