NGO
Meta Ads
Social Media Management
Digital Marketing Strategy
You Lead Africa — Digital Marketing Case Study
14.6x
ROAS
2024-Ongoing
Client Since
Meet You Lead Africa
Developed a digital marketing strategy for You Lead Africa, then brought it to life through social media management and a Meta ad campaign that put the NGO's mission in front of the partners and donors who could fund it.
The Strategy
Here's how we approached You Lead Africa's campaign.
01 — Meta Ads
Ran targeted campaigns to put the NGO's mission in front of qualified partners and donors.
02 — Social Media Management
Kept the organization's channels active and credible between campaign pushes.
03 — Digital Marketing Strategy
Built the overarching plan that tied outreach, content, and paid media to one goal: real partnership conversations.
The Results
14.6x
ROAS
Sales
Leads
Reach
Cost
Time
“Awaj helped us put our mission in front of the right people. The campaign brought real partnership conversations our way, not just impressions.”
Patricia S. | Global Partnerships Manager
Beyond the Numbers
This campaign didn't just land in front of more people — it opened real conversations with the donor and partner networks You Lead Africa needs to grow its mission.
What We Delivered
Could We Do the Same for Your Business?
Every business has a different challenge. Let's talk about yours and see where digital marketing can create measurable growth.