Retail
Local Visibility Campaign
Meta Ads
Social Media Management
Growth strategy and insight
Sun Optics — Digital Marketing Case Study
16.4x
ROAS
2024-Ongoing
Client Since
Meet Sun Optics
Built a growth strategy for Sun Optics' branch network, then executed it through local visibility campaigns, social media management, and Meta ads tailored to each location.
The Strategy
Here's how we approached Sun Optics's campaign.
01 — Local Visibility Campaign
Ran hyper-local campaigns tailored to each branch's neighborhood.
02 — Meta Ads
Layered in targeted social ads to extend reach beyond foot traffic alone.
03 — Social Media Management
Unified the brand voice across every branch's presence.
04 — Growth strategy and insight
Built the overarching plan that tied every branch's efforts back to one growth strategy.
The Results
16.4x
ROAS
Sales
Leads
Reach
Cost
Time
“Managing marketing across multiple branches used to be a headache. Awaj runs it centrally and every branch is seeing more walk-ins because of it.”
Bezawit G. | Marketing Director
Beyond the Numbers
Managing marketing across every branch used to be the hard part — now it's centralized, consistent, and every location is seeing the benefit.
What We Delivered
Could We Do the Same for Your Business?
Every business has a different challenge. Let's talk about yours and see where digital marketing can create measurable growth.